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From the consultancy authority, a road map for finding clients on the Internet

To independent consultants and freelancers, the Net is opening up almost limitless networking possibilities—quickly and economically. In this hands-on resource, Holtz shows consultants in every field just where on the Internet they'll find a market for their specific services. He details how to solicit interest in those services. And he explains how to follow up with bids, quotations, proposals, or meetings. Plus there's invaluable advice for getting onto the bidders' lists in both the private and public sectors.

Offers guidelines on appropriate Internet conduct ("Netiquette") and tips on how to avoid being "flamed" for inappropriate or blatant advertising Offers a crash course in Internet technology, with background information on everything from HTML code to URLs to a variety of search tools

HERMAN HOLTZ (Wheaton, Maryland) has been a consultant to such giants as IBM, Chrysler and Dun and Bradstreet. His How to Succeed as an Independent Consultant has sold over 150,000 copies.

Author: Herman Holtz
Paperback: 235 pages
Company: John Wiley & Sons (1997-10-14)
ISBN: 0471149241
List Price: $19.95
Amazon Price: $4.95
Used Price: $0.01

Hosted by Emmy Awards-winning journalist, Jeff Greenfield, this series of one-hour television specials features in-depth, candid interviews with internationally recognized and respected CEOs in conversation about high-level business issues. Each show also reveals the personal side of business as guests discuss some of the intangible values that drive their business philosophy, strategy and decision making. CEO EXCHANGE is taped live on the campuses of prominent graduate schools of business. Two captains of the new economy tackle the transition from retailing to e-tailing. The man whose company has become the standard bearer for all organizations operating solely in cyberspace, Jeff Bezos, Founder and CEO of Amazon.com meets David Dyer, President & CEO of Land's End, who through the seamless integration of Internet shopping has become the nation's number one apparel site. Topics include: E-tailing in the 21st Century, Building value from the top, and E-tailing tips from the top.

VHS Tape:
Company: PBS Home Video
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Amazon Price: $9.95
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PROGRAM DESIGNED EXCLUSIVELY FOR FOREIGN VISITORS TO THE UNITED STATES...Planning your first business trip to the United States? Want to know what to expect during your meeting? Get a jumpstart on American business language and customs with this comprehensive DVD training program! In addition to covering over 50 business terms and processes, watch the dynamics of a business meeting unfold from the first moment our guest enters the building. This easy-to-navigate interactive training program allows you the flexibility to watch any video clip and study key business concepts at the push of a button. DVD will play in an NTSC/hybrid player and TV or any DVD drive on a computer.

Author: Melinda Howard, Wayne Shields
Director: Craig Campbell
DVD: Dolby, NTSC
Company: IBT Media (2000-10-31)
List Price: $39.00
Amazon Price: $39.00

How can you profit by using the Internet? What should you not do? Discover how to make commercial use of the most incredible information forum ever imagined: the Internet.

VHS Tape: Color, NTSC
Company: (1996-12-18)
ISBN: 1589501306
List Price: $19.95
Amazon Price: $19.95
Used Price: $10.00

The Internet has revolutionised marketing practice, connecting potential customers to businesses in a way never before possible. Today, with online audiences spending more time using price comparison sites, search engines and social networks, this text explains how marketers can find new and engaging ways of getting their message across. Now in its fourth edition, Internet Marketing provides comprehensive, practical guidance on how companies can get the most out of the web to meet their marketing goals. Edited by Dave Chaffey, one of Europe's top thinkers in this area, Internet Marketing links marketing theory with case studies on cutting edge companies such as Dell, eBay and Facebook, to help students to understand digital marketing in the real world. In this major update, you will learn best practice in applying digital media channels such as affiliate marketing, online PR and search engine marketing, with each chapter containing a new 'Digital Marketing in Practice' interview. This text comes with a wealth of online resources to be found at www.pearsoned.co.uk/chaffey with links to video material on YouTube and FT.com. The site also comes with multiple choice questions for every chapter and annotated weblinks, providing a rich learning experience. "Chaffey builds upon what is already the 'first stop' for anyone wanting to get to grips with Internet and Digital marketing. Using a systematic approach, introducing strategy, implementation and then practical examples, this edition provides an essential roadmap of the issues and opportunities of this rapidly evolving discipline." Ian Harris, Digital Marketer (BSc, PhD) "Dave Chaffey succeeds, where most marketing texts fail, in producing a book which is as relevant to marketing managers as it is to marketing students. The content is up-to-date, interesting, and easy to read, making it very accessible. Dave Chaffey is in a unique position to write this book, having established himself as a leading UK internet consultant, blogger and author." Dr Ruth Rettie Senior Lecturer, Kingston University "He has done it again! His book is excellent, not only for me, but first of all for my students on nearly every level for learning the basics about Internet Marketing. His book is relevant all over the world. Dave Chaffey is a master at making a difficult topic easy and very interesting. So thank you!" Dr Ellen Hertzberg Hedmark University College, Norway and Bangkok University, Graduate School, Thailand "Dave Chaffey writes absolutely the best textbooks I have ever read on this topic. His publications and website represent for me a very valuable professional support tool and a true benchmark on cutting edge e-marketing innovation. Dave is really paving the way to the future of the e-marketing body of knowledge. Prof. Ivo Pezzuto, Principal Management Consultant and Senior Professor of Marketing and Strategy Swiss Management Center

Author: Dave Chaffey, Fiona Ellis-Chadwick, Kevin Johnston, Richard Mayer
Paperback: 736 pages
Company: Prentice Hall (2009-04-04)
ISBN: 0273717405
List Price: $111.40
Amazon Price: $60.12
Used Price: $59.45